What type of email is this?

A preventative care reminder email designed to trigger annual health behaviors rather than drive immediate sales. It targets existing customers who need periodic motivation to complete routine care.

Why does this email template work effectively?

It combines three key elements: time-sensitive health messaging (annual trigger), trust-building through genuine health concern (not transactional), and a clear, easy appointment-booking call-to-action.

Who is this template intended for?

Eyewear retailers, optical practices, vision care providers, and any business serving repeat customers who need annual preventative services and tend to procrastinate on scheduling.

Can this template be adapted for other industries?

Yes, the annual preventative reminder pattern applies to dental, hearing aids, dermatology, and other health services. Adapt the messaging and booking mechanisms to reflect each industry's specific needs.

Back to templates

An important eye-health habit

Email type: Reminder
Language: en
Added: 2026-05-15
Access: Free

Brand

Warby Parker

brand

This template is displayed for design inspiration and research purposes only. All trademarks, logos, and content belong to Warby Parker. Not affiliated with or endorsed by the original sender. Copyright policy

About this template

Warby Parker's annual eye-exam reminder email nudges existing customers to prioritize vision health and schedule preventative care. Targets eyewear wearers who frequently skip routine eye check-ups. Employs time-sensitive health messaging, visual storytelling, and a clear appointment-booking call-to-action to motivate immediate action and build customer loyalty.

Annual preventative eye-health habit trigger
Drives appointment scheduling and customer bookings
Builds long-term customer trust and retention

Preview

Need help? Call us: 888.492.7297, every day, 8 a.m.–11 p.m. ET, or visit our FAQ page.

Find a Warby Parker store near you

Learn about Buy a Pair, Give a Pair

You're receiving this email because you agreed to receive emails from Warby Parker. To stop marketing emails, update your preferences in your Warby Parker account settings (if you have an account) or click "unsubscribe" below.

233 Spring Street, 6th Floor East, New York City, NY 10013

More templates

Denim From $5? Are You Insane? 🤯

Hearty seafood stew with Le Creuset.

The Evolution of Comfort: The Ava Family Just Got an Edge.

It’s NEW ARRIVALS day! 🎉

Frequently asked questions

What type of email is this?: A preventative care reminder email designed to trigger annual health behaviors rather than drive immediate sales. It targets existing customers who need periodic motivation to complete routine care.
Why does this email template work effectively?: It combines three key elements: time-sensitive health messaging (annual trigger), trust-building through genuine health concern (not transactional), and a clear, easy appointment-booking call-to-action.
Who is this template intended for?: Eyewear retailers, optical practices, vision care providers, and any business serving repeat customers who need annual preventative services and tend to procrastinate on scheduling.
Can this template be adapted for other industries?: Yes, the annual preventative reminder pattern applies to dental, hearing aids, dermatology, and other health services. Adapt the messaging and booking mechanisms to reflect each industry's specific needs.