What type of email campaign is this?

A product re-launch campaign designed to re-engage existing customers by showing bestselling frames in new seasonal color options.

What makes this email's visual design effective?

The visual-first showcase approach lets customers quickly compare seasonal colors without heavy copy, matching how eyewear purchase decisions are color-driven.

Who is this email targeting?

Existing Warby Parker customers with repeat-purchase history who are interested in refreshing their style with new color variations.

When should this template be used?

Seasonal campaigns, color-launch announcements, or reactivation efforts for repeat-purchase customer segments.

Back to templates

Introducing favorites in fresh colors

Email type: Promotional
Language: en
Added: 2026-09-30
Access: Free

Brand

Warby Parker

brand

This template is displayed for design inspiration and research purposes only. All trademarks, logos, and content belong to Warby Parker. Not affiliated with or endorsed by the original sender. Copyright policy

About this template

Warby Parker product launch: Fresh colors for bestselling frame styles. Re-engages existing customers with beloved frames in new seasonal hues, driving style discovery and repeat purchases from color-conscious eyewear buyers. Features visual showcases of popular styles in expanded color palettes—perfect for seasonal campaigns, style-refresh messaging, and customer reactivation.

Leverages visual-first showcase approach
Targets repeat-purchase and color-exploration customer segments

Preview

Esme in Pearled Tortoise with Polished Gold

Vela in Malbec Crystal with Polished Gold

Need help? Call us: 888.492.7297, every day, 8 a.m.–11 p.m. ET, or visit our FAQ page.

Find a Warby Parker store near you

Learn about Buy a Pair, Give a Pair

You're receiving this email because you agreed to receive emails from Warby Parker. To stop marketing emails, update your preferences in your Warby Parker account settings (if you have an account) or click “unsubscribe” below.

233 Spring Street, 6th Floor East, New York City, NY 10013

More templates

SS27 Women's Show Starts Now

Your Favorites, in Fresh Colors.

Fall's most versatile tops

15% Off Your Reset

Frequently asked questions

What type of email campaign is this?: A product re-launch campaign designed to re-engage existing customers by showing bestselling frames in new seasonal color options.
What makes this email's visual design effective?: The visual-first showcase approach lets customers quickly compare seasonal colors without heavy copy, matching how eyewear purchase decisions are color-driven.
Who is this email targeting?: Existing Warby Parker customers with repeat-purchase history who are interested in refreshing their style with new color variations.
When should this template be used?: Seasonal campaigns, color-launch announcements, or reactivation efforts for repeat-purchase customer segments.