What is the main purpose of this email?

It's a re-engagement campaign designed to win back inactive customers by announcing the return of a previously popular frame with nostalgia and urgency.

What techniques create urgency in the design?

Limited availability messaging, FOMO emphasis, and bold hero imagery of the statement frame drive immediate purchase decisions.

What makes this email effective for dormant customers?

Combining nostalgia (product comeback), visual appeal (hero imagery), and scarcity (limited re-release) reactivates lapsed buyers.

Who should use this template?

Eyewear brands, fashion retailers, or any business with dormant customer segments seeking to re-engage through product comebacks or limited releases.

Back to templates

Ketty is back

Email type: Promotional
Language: en
Added: 2026-04-15
Access: Free

Brand

Warby Parker

brand

This template is displayed for design inspiration and research purposes only. All trademarks, logos, and content belong to Warby Parker. Not affiliated with or endorsed by the original sender. Copyright policy

About this template

Warby Parker's Ketty comeback targets lapsed eyewear customers with an announcement of the statement frame's return. Combines bold hero imagery, excitement-driven copy, and scarcity messaging to create urgency around the limited re-release. Ideal for re-engagement campaigns:

Reach dormant customers through nostalgic product positioning
Drive conversions with FOMO and limited availability
Showcase hero visuals for statement eyewear purchases

Preview

Need help? Call us: 888.492.7297, every day, 8 a.m.–11 p.m. ET, or visit our FAQ page.

Find a Warby Parker store near you

Learn about Buy a Pair, Give a Pair

You're receiving this email because you agreed to receive emails from Warby Parker. To stop marketing emails, update your preferences in your Warby Parker account settings (if you have an account) or click "unsubscribe" below.

233 Spring Street, 6th Floor East, New York City, NY 10013

More templates

Denim From $5? Are You Insane? 🤯

Hearty seafood stew with Le Creuset.

The Evolution of Comfort: The Ava Family Just Got an Edge.

It’s NEW ARRIVALS day! 🎉

Frequently asked questions

What is the main purpose of this email?: It's a re-engagement campaign designed to win back inactive customers by announcing the return of a previously popular frame with nostalgia and urgency.
What techniques create urgency in the design?: Limited availability messaging, FOMO emphasis, and bold hero imagery of the statement frame drive immediate purchase decisions.
What makes this email effective for dormant customers?: Combining nostalgia (product comeback), visual appeal (hero imagery), and scarcity (limited re-release) reactivates lapsed buyers.
Who should use this template?: Eyewear brands, fashion retailers, or any business with dormant customer segments seeking to re-engage through product comebacks or limited releases.