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Frequently asked questions
- What's the core retention strategy of this email?
- It removes a common objection (sizing/fit) for best-performing products, encouraging repeat purchases from existing customers.
- Who is this email's primary audience?
- Existing customers of Warby Parker, particularly those interested in bestselling frames or who've previously had fit concerns.
- Why emphasize bestsellers over new styles?
- Bestsellers already have proven appeal; additional sizes remove friction for customers ready to buy but couldn't find their fit.
- Can this email template be reused for other products?
- Yes, the template applies to any brand expanding existing product variants (new colors, sizes, fits) to drive repeat sales from loyal customers.