What type of email is this?

A promotional email using a tiered discount strategy: customers buy one frame pair at full price and receive 20% off additional frames or styles in the same transaction.

Why does this offer increase revenue compared to a standard discount?

It minimizes discount exposure on the primary purchase while incentivizing add-ons. Customers already committed to buying are more likely to purchase extras when a secondary discount removes friction.

Can this template work for other e-commerce brands?

Yes. Any category selling complementary or variable products (apparel styles, beauty items, accessories) can apply this multi-purchase bundle discount approach to increase average order value.

What makes this strategy effective for eyewear specifically?

Eyewear customers naturally want multiple frames for different occasions or styles. This email capitalizes on that existing need while creating urgency and perceived savings through the time-limited offer.

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Now save on any frames!

Email type: Promotional
Language: en
Added: 2026-05-20
Access: Free

Brand

Warby Parker

brand

This template is displayed for design inspiration and research purposes only. All trademarks, logos, and content belong to Warby Parker. Not affiliated with or endorsed by the original sender. Copyright policy

About this template

Multi-frame bundle offer strategy that encourages customers to buy eyeglass pairs in quantity. Warby Parker drives incremental revenue with a proven conversion tactic: buy one frame pair, get 20% off any additional frames or styles. Perfect for optometry retailers and eyewear e-commerce brands looking to increase average order value and build customer eyewear wardrobes. This email reduces friction on secondary purchases while maximizing lifetime customer value.

Bundle discount incentive strategy
Increases average order value
Reduces purchase friction

Preview

Buy one pair and save 20% on any additional pairs

Need help? Call us: 888.492.7297, every day, 8 a.m.–11 p.m. ET, or visit our FAQ page.

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233 Spring Street, 6th Floor East, New York City, NY 10013

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Frequently asked questions

What type of email is this?: A promotional email using a tiered discount strategy: customers buy one frame pair at full price and receive 20% off additional frames or styles in the same transaction.
Why does this offer increase revenue compared to a standard discount?: It minimizes discount exposure on the primary purchase while incentivizing add-ons. Customers already committed to buying are more likely to purchase extras when a secondary discount removes friction.
Can this template work for other e-commerce brands?: Yes. Any category selling complementary or variable products (apparel styles, beauty items, accessories) can apply this multi-purchase bundle discount approach to increase average order value.
What makes this strategy effective for eyewear specifically?: Eyewear customers naturally want multiple frames for different occasions or styles. This email capitalizes on that existing need while creating urgency and perceived savings through the time-limited offer.