Restock announcement for Warby Parker's sold-out Ketty frames. Re-engages previous customers who wanted this popular style by combining scarcity and nostalgia messaging. Demonstrates effective urgency tactics for capitalizing on pent-up demand from lapsed buyers and wishlist customers.
- Targets previous interested buyers with high-intent messaging
- Announces limited-availability comeback of popular high-demand style
- Uses FOMO and scarcity triggers to generate quick conversions
