Warby Parker targets
zodiac-conscious shoppers with a strategic seasonal Cancer campaign featuring reflective silver frames. Leverages astrological identity and horoscope-based timing to position eyewear as meaningful lifestyle expressions aligned with Cancer's introspective energy. Engages audiences who embrace seasonal identity shifts and view accessories through a zodiac lens.
- Horoscope-based seasonal promotional timing
- Astrology-driven identity marketing
- Silver frame positioning for Cancer
