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What’s new in Webflow

It’s been a while! Let’s catch you up on some things we shipped recently to help you build, manage, and optimize your site better than ever before.

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Webflow AEO: Coming soon for Enterprise
Powered by AI agents, Webflow AEO brings “measure, recommend, and act” together in a closed loop — all in the same place your brand context, content, and publishing workflows already live.

Introducing AI code components
Generate reusable, on-brand code components directly in Webflow with the AI Assistant.

Next-gen CMS is available for all customers
We overhauled the CMS, giving you more collection lists, deeper nesting, more items per list, and better performance at scale.

Webflow MCP + Site Activity Logs
A new MCP server action lets Enterprise teams query site activity logs to gather insights, build dashboards, and maintain governance and compliance.

Updates to DevLink Export
We rebuilt the DevLink export engine so sharing components across sites and apps is faster and more reliable.

Bring Interactions with GSAP into your design system
Use Interactions with GSAP in components and Shared Libraries to make motion a fully integrated part of your design system.

Ready to jump back in?

Start your next Webflow project with more ease and power than ever before with these new updates.

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Frequently asked questions

What type of email is this and what's its goal?

A reengagement/winback email designed to reconnect lapsed Webflow users by showcasing concrete platform improvements (AI tools, CMS enhancements, site optimization) made during their absence.

Why does the 'since you've been gone' messaging approach work for reengagement?

It reframes user absence as a gap during which the product improved, reducing friction and guilt while providing specific reasons to return rather than just asking users to come back.

What's the strategic purpose of highlighting specific features like AI and CMS tools?

Concrete value propositions address user hesitation and demonstrate tangible product progress, making the platform feel worth revisiting rather than relying on generic 'we've improved' claims.

How does the single prominent CTA contribute to effectiveness?

One clear call-to-action removes decision paralysis and directs inactive users toward immediate reengagement, avoiding the friction of multiple competing actions in feature-heavy emails.

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What’s new in Webflow

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Frequently asked questions