Images in this email are for illustration purposes only and not all items featured may be available. The range of items available may vary between select David Jones and Myer stores and online.
T&Cs: Save up to 30% off on Intaglio tableware when you spend $400 or more for a limited time only or while stocks last. Offer valid from May 14 until May 24, 2026. Offers cannot be used in conjunction with any other promotion.
The Wedgwood brand and trademark are part of the Fiskars Australia (Vita) portfolio of brands and trademarks.
What makes the tiered discount structure effective?
By displaying the better discount at higher spending thresholds, it motivates customers to add items to reach the next tier, increasing average order value.
Who is the target audience for this email?
Existing Wedgwood customers and design enthusiasts interested in premium tableware and home goods, encouraging bulk purchasing and loyalty rewards.
Can this email template be reused?
Yes, the spend-based tiered discount model can be adapted for other product collections or brands using similar incentive structures.
What action does the email drive?
It drives sales by making premium products more accessible through volume discounts while rewarding customers for higher purchase commitment.
