What type of email is this?

A platform redesign announcement and welcome notification sent to existing account holders to introduce new features and drive adoption of the refreshed experience.

What is the primary goal of this email?

To position the platform upgrade positively and drive customer engagement by emphasizing benefits like enhanced account capabilities and improved shopping experience rather than technical changes.

What makes this design effective?

Professional brand messaging combined with clear benefits communication encourages existing customers to explore new features without creating friction or confusion around the transition.

Can this template be reused for other purposes?

Yes, the announcement structure and customer-benefits focus work for any platform update or major feature launch to an existing customer base.

WEDGWOOD Announcement Email Template — Important Information…

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WELCOME TO A NEW WEDGWOOD

Hi Matt,

You may have noticed that we have completely reimagined our website to make your experience with us even better.

As our customer and email subscriber, we process the personal data you provided when placing orders and subscribing to our emails. You can now view this information in your profile and manage your personal details and communication preferences at any time by signing in to your account.

How to sign in to your account

Sign in using the email address linked to your email subscription. Click the profile icon in the top-right corner of the page, enter your email address, and click the arrow icon. We’ll send a six-digit code to your registered email. Enter the code in the webstore to complete sign-in.

If you had an account before, please note that your old password no longer works. You now sign in using a one-time code sent by email.

Enjoy our new website!

JOIN MYWEDGWOOD

Explore your profile and discover My Wedgwood, our special loyalty program that offers you a range of exclusive benefits, including the latest news, design inspiration, free breakage warranties, privileged early access to new collections, and personal Reward Vouchers. Joining is fast, easy and free – just click below to get started.

For full information about how we process your personal data, please see our Consumer Privacy Notice.

Please note that you have the right to unsubscribe from marketing messages and to request that we delete your personal data. If you wish to do so, please contact our Customer Service team.

This newsletter was sent to: archive@templ8.email

Add wedgwood@newsletter.wedgwood.com to your address book & safe senders list.
This email does not accept replies.

Fiskars Online Oy Ab

Keilaniementie 10, 02150, Espoo, Finland

Company registration number: 3103110-9

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