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Last Call: Up to 70% off trending designer styles

Snag these styles before someone else does 👀

Game on ⚽

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Frequently asked questions

What type of email is this?

A reengagement or win-back email designed to reactivate inactive customers of a luxury retailer using a discount incentive and curated product browsing.

Why include product category navigation in a discount email?

It reduces friction for lapsed customers by enabling quick browsing of designer bags, jewelry, watches, and accessories—letting them find what matters to them without extra effort.

Is the $200 discount the only motivation to repurchase?

No; the email combines the discount with mobile optimization, clear CTAs, and organized navigation to lower barriers to repurchase across multiple touchpoints.

Can other retailers adapt this template?

Yes, the win-back strategy and mobile-first structure work for any luxury brand with lapsed customers, though product categories and discount amount should reflect your business.