What type of email is this?

A product relaunch email announcing expanded color options for an established bestselling product, designed to re-engage existing customers with familiar comfort benefits plus new styles.

What makes this effective for reengagement?

It combines product familiarity (Matai's known comfort) with novelty (new colors), and uses a specific incentive (free shipping over $100) to remove purchase friction for repeat customers.

Can this template be reused?

Yes—it's effective for any established product's color or style refresh, especially for brands relaunching with a loyal customer base and using shipping incentives for order value growth.

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Matai’s Back. Meet the New Colors.

Email type: Announcement
Language: en
Added: 2026-08-14
Access: Free

Brand

Naot Footwear

brand

This template is displayed for design inspiration and research purposes only. All trademarks, logos, and content belong to Naot Footwear. Not affiliated with or endorsed by the original sender. Copyright policy

About this template

Matai reintroduces its bestselling comfort footwear with a fresh collection of new color options and finishes. Designed to reengage existing customers by highlighting the familiar comfort and support benefits they know and love, now in an expanded palette of styles. Uses a free shipping incentive ($100+ minimum order) to encourage repeat purchases, upgrades, and drive higher average order values from its loyal and satisfied customer base.

Product color expansion relaunch
Loyal customer re-engagement strategy
Shipping incentive for AOV lift

Preview

Fresh Fall Arrivals | New Easy & Free Returns

Shop Matai

ALL NEW ARRIVALS

MORE FAVORITES, FRESH NEW COLORS

Explore fresh colors in the comfortable styles you know and love.

Shop All New Arrivals

Podiatrist-Recommended for Foot Health

We're here for you!

Monday - Friday 8AM - 5PM EST

email | 1-800-626-8872

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Frequently asked questions

What type of email is this?: A product relaunch email announcing expanded color options for an established bestselling product, designed to re-engage existing customers with familiar comfort benefits plus new styles.
What makes this effective for reengagement?: It combines product familiarity (Matai's known comfort) with novelty (new colors), and uses a specific incentive (free shipping over $100) to remove purchase friction for repeat customers.
Can this template be reused?: Yes—it's effective for any established product's color or style refresh, especially for brands relaunching with a loyal customer base and using shipping incentives for order value growth.

Naot Footwear Announcement Email Template — Matai’s Back. Me… | Templ8