Seasonal sandal promotion email driving repeat purchases with up to 40% off newly added markdowns. Free shipping on $100+ orders reduces checkout friction, while scarcity messaging ("find your new favorite," "shop before they're gone") creates purchase urgency. Designed for warm-weather seasonal peaks and inventory clearance. Combines discount mechanics with customer retention through multiple friction-reducing offers.
- Discount-led promotion (40% off select styles)
- Scarcity-driven urgency messaging
- Shipping incentive at $100+ threshold