What type of email is this?

A product upgrade announcement designed to encourage existing customers to transition from outdated products to improved alternatives. It targets customer retention and positions the upgrade as a valued evolution based on customer feedback.

What makes this email effective for product transitions?

It emphasizes improvements that respond to customer requests (modern materials, superior design) rather than aggressive selling. This builds trust with loyal customers by framing the upgrade as a solution to their feedback.

Who should use this email template?

Brands with established customers using legacy products where meaningful improvements have been made. Ideal for retention marketing and encouraging customer loyalty through improved product offerings.

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Out With the Old (Plastic Case) and in With the New

Email type: Promotional
Language: en
Added: 2026-11-12
Access: Free

Brand

Emily at Zima Dental

brand

This template is displayed for design inspiration and research purposes only. All trademarks, logos, and content belong to Emily at Zima Dental. Not affiliated with or endorsed by the original sender. Copyright policy

About this template

Product upgrade announcement email encouraging existing customers to transition from outdated plastic protective cases to new, technologically advanced alternatives specifically designed based on customer feedback, featuring modern, durable materials and improved performance. Targets established product retainers with persuasive messaging emphasizing product improvements, exceptional value, and seamless upgrade experience.

Engages loyal retainers
Highlights customer-requested improvements
Modern materials & superior design

Preview

The upgrade your retainers are asking for [Shop UV Cases]

Losing and breaking your retainers or aligners is both frustrating and costly. That’s why we engineered the Zima metal UV case - a totally reimagined version of everyday oral appliance storage. [Choose my Case]

It’s time to ditch that plastic case

It’s time to upgrade to a reliable, secure and aesthetic solution.

● Durable aluminium alloy exterior shell protects against retainer breakage ● Built-in UV technology for cleaning retainers on the go ● Sliding lid and magnetic closure keep retainers safe [Shop Now]

Running on empty? Restock on your Zima refills to keep your routine at its very best. [Shop Now]

● Shipped from EU ● 30 day returns ● Free delivery over €35 ● Buy now, pay later Klarna

Devices Dental Pod Pod Pro UV Case

Refills Tablets Wipes

Email: support@zimadental.nl \| © 2026 Zima Dental \| 3 Old Street Yard, Featherstone St, London EC1Y 8AF

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Frequently asked questions

What type of email is this?: A product upgrade announcement designed to encourage existing customers to transition from outdated products to improved alternatives. It targets customer retention and positions the upgrade as a valued evolution based on customer feedback.
What makes this email effective for product transitions?: It emphasizes improvements that respond to customer requests (modern materials, superior design) rather than aggressive selling. This builds trust with loyal customers by framing the upgrade as a solution to their feedback.
Who should use this email template?: Brands with established customers using legacy products where meaningful improvements have been made. Ideal for retention marketing and encouraging customer loyalty through improved product offerings.