This
vision insurance benefits reminder from Warby Parker encourages customers to maximize their coverage and save on eyewear. The email guides recipients through a clear conversion funnel: check insurance eligibility, book an eye exam, and shop frames — each with a dedicated image-based CTA.
- Audience: vision insurance holders considering new eyewear
- Tactics: benefit urgency, multi-step conversion path, savings framing
- Design: image-heavy layout with separate desktop and mobile versions
