Wedding-season designer rental promotion from Rent the Runway targeting guests attending multiple celebrations. Positions seasonal wardrobe rental as solution for style-conscious event attendees overwhelmed by dress-code variety.
- Curated outfit selections designed for every wedding dress code scenario (black-tie, cocktail, semi-formal, garden party)
- Celebrity fashion influencer personalization through style curator character Aura with curated edit recommendations
- Limited-time seasonal promo code BLOOM drives conversions with affordable $65-per-month entry-level pricing structure