Free summer plants promotional email from Thompson & Morgan captures seasonal gardener demand with a low-friction purchase incentive. Campaign bundles 24 specimen plants (worth £19.98) with a budget-friendly £6.99 shipping cost to minimize purchase hesitation and friction. Strategic use of free premium value bundling, seasonal timing, time-limited urgency, and low delivery cost combines to drive conversions from engaged email newsletter subscribers interested in gardening and seasonal decor.
- 24 plants bundled free, normally valued at £19.98
- Minimal £6.99 delivery cost removes checkout friction
- Seasonal timing plus urgency and scarcity tactics