Two-pair bundle discount promotion from Warby Parker strategically drives incremental purchases by offering 20% off a second pair of prescription glasses. Targets existing customers ready to expand their eyeglass collection with backup frames, seasonal styles, or varied looks for different occasions. Long-term customer strategy: customers investing in multiple pairs become loyal brand advocates with significantly higher lifetime value and consistent repeat purchase rates.
- Offer: 20% off second pair
- Segment: Prescription eyewear customers
- Goal: Build loyalty and increase order value
