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Mother's Day jewelry campaign targeting luxury gift-givers with last-minute urgency. Combines David Yurman's premium women's jewelry collection with 0% APR Affirm financing to overcome payment concerns. Features curated product categories (women's, men's, gifts) for cross-selling opportunities. Emphasizes sophisticated, memorable gifting while flexible financing removes purchase barriers, driving conversions with high-value shoppers during peak Mother's Day season.
