Hey, it's Matt. | Today, I want to share a quick story about Guy Short, founder of The Flyover, a popular daily newsletter. | Before starting The Flyover, Guy did what most successful newsletter operators do—he studied and implemented what works. | He studied my content, learned my growth strategies, and applied them step by step. | The result? | In just 16 months, The Flyover went from 0 to 750,000+ subscribers and $1M+ in sales profitably. | GrowLetter is now part of The Flyover's growth team, and we recently helped them hit 1,000,000 daily readers. 👏 | | As Guy put it: | "Before founding the Flyover, I studied Matt's content. Much of our early success can be attributed to what I learned from Matt. We started from scratch and quickly built our publication to 750,000 readers and profitability in 16 months. GrowLetter is now part of our growth team at the Flyover and we couldn't be more pleased with the results. When I'm looking for input in the newsletter space, Matt is the first person I turn to and he always makes time." | Your Big Opportunity | Guy's story proves what I've seen over and over again: | The opportunity to build a profitable content business has never been bigger. | Media brands, creators, and solo founders are scaling newsletters faster than ever—and using them to drive six and seven-figures in sales. | That said… | Most people waste months (or years) focusing on the wrong things. | They spin their wheels on content, struggle to grow, and never build a real business. | But if you learn the right strategies from the start—the same ones I used to help Guy, The Hustle, and 100+ other newsletters grow—you can get to 1k, 10k, or even 100k+ subscribers faster than you think. | How I Became "The Newsletter Guy" | I didn't plan to be in the media business. | About 6 years ago, I was a freelance growth marketer, taking on projects in SaaS, e-commerce, and content businesses. | Then I landed a full-time job with The Hustle, where I was tasked with figuring out how to profitably acquire more subscribers. | It worked. | We scaled The Hustle to 2.5M+ subscribers, and shortly after, HubSpot acquired the company for $30M+. | That's when I realized newsletters weren't just a marketing channel… | they're the foundations of a successful media and education business. | So, I started GrowLetter to help media companies, creators, and founders grow and monetize their newsletters. | Since then, we've helped 100+ newsletters add 10M+ subscribers and generate $100M+ in revenue. | Why This Matters for You | Everything I teach is based on real-world results—not theory. | If you follow the strategies I share in these emails, you'll know exactly what to focus on to grow and monetize your newsletter faster. | Over the next few days, I'll send you a few more breakdowns on how to grow your audience and revenue the right way. | In the next email, I'll share the fastest way to reach $10k per month in revenue, so keep your eyes out for that! | Talk soon, | — Matt | P.S. My weekly newsletter goes out every Saturday. Move my emails to your primary inbox so you see the next edition! | My subject lines always include the "📧" emoji so they're easy to find. | P.P.S. Here's the exact post Guy read that inspired him to start the flyover. It was written a few years back, but it's just as relevant today. | |
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