Hey, it's Matt. |
Last week, I sat down with Ryan Deiss to discuss: |
The future of courses and info products. |
 | Picture from New Media Summit |
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He knows a thing or two about this topic after… |
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His take was shocking. |
Courses (as we know them) are dead. |
And if you don't understand and adapt, you'll be left behind. |
See, the education market is entirely different than it was before COVID and AI. |
This is affecting everyone. |
Even Ryan, who has built some of the biggest education businesses in the world. |
"Our sales for courses and certifications literally went to 20% of what they were two years prior. They didn't drop by 20%. They went to 20% of what they were." | | | | Ryan Deiss |
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There are 3 big headwinds destroying the traditional course model: |
1) AI |
Answers are now a commodity. |
LLMs can customize advice to your situation and answer questions instantly. |
While pre-recorded courses age rapidly, AI provides up-to-date information. |
And… |
Even if answers from AI are wrong (or incomplete), customers are STILL choosing AI over buying your course. |
"People no longer feel like they have to learn this stuff because AI will just do it for me... Even if it falls short, that's the promise. People want to believe it. That's what you're competing against. This is important. [Prospects] can be wrong and still not buy from you. And we think that because they're wrong, they're going to buy. No. They're wrong and they're not going to buy." | | | | Ryan Deiss |
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2) YouTube |
…Is better than ever. |
There are tutorials and great videos for EVERY subject. |
Why should someone buy your info product when they can get that information for free on YouTube? |
"If I'm being transparent, trying to look at this from an outside perspective, the stuff that is available right now on YouTube related to marketing is better than the courses that we were producing in 2016, 2017, and 2018." | | | | Ryan Deiss |
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3) GLP-1s (Ozempic) |
Let's be honest… |
Most people impulse buy courses and info products. |
There are a TON of people addicted to buying more courses. |
About 1 in 8 U.S. adults now take a GLP-1 drug like Ozempic. |
And that number is growing. |
These drugs do more than weight loss… |
They drastically reduce impulse purchases and addictions. |
"A lot of the GLP-1s out there are good at not just helping you resist food and alcohol, but whatever your drug of choice is. And for many of us, our drug of choice is courses!" | | | | Ryan Deiss |
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What I'm trying to say is… |
People don't need more content! |
"It used to be that answers were the value. Now answers are a commodity. Answers are everywhere. What people want now is the thing done for them." | | | | Ryan Deiss |
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The problem isn't access to answers and knowledge anymore… |
It's getting things done. |
"Your customers need clarity, execution, and systems that actually do the work (not just explain how to do the work)" | | | | Ryan Deiss |
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And if you're like most people I talked to at New Media Summit… |
You're not delivering on that yet. |
So what's the solution? |
Ryan found a way to pivot his education businesses to a NEW model that actually works. |
They're GROWING for the first time in 2 years. |
And the new model, Ryan explained to me, is simpler than I expected. |
Ryan broke down 3 ways education businesses can pivot to doing the work for customers (what they really want) instead of just peddling information. |
These don't require you to become a done-for-you, full service agency. |
You don't need to be an AI expert and build complicated agents. |
But you need to understand… |
The education market headwinds. What customers truly want in 2026. And how the world's most successful education founders and marketers like Ryan are adapting.
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If you want to see the full session on how this new model works, pre-order the event recordings here: |
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And yes, I'm not going to gatekeep this information forever. |
Ryan is coming on our podcast to talk about it next month. I'll try to cover it in this newsletter too, eventually. |
But if you have an education business that's not growing like it used to… |
I promise the recordings are worth the investment. |
Your pre-order includes: |
Session Recordings — Every session from both days of New Media Summit with Ryan Deiss, Codie Sanchez, Matt Paulson, 1440 Media, Isaac Saul, Anik Singal, Alexis Grant, Sam Gaudet, and more. 20+ sessions total. All Presentation Slides — Every slide deck from every speaker, ready to view, download, and reference. Full Transcripts — Searchable transcripts of every session so you can find the exact insight you need without rewatching.
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PLUS, exclusive pre-order bonuses: |
Newsletter Marketing Summit 2025 recordings ($499 value) - 6+ hours of sessions from last year's event with Alex Lieberman, James Altucher, Jay Clouse, and MANY more speakers (all speaker slides included) Audience Camp 2025 recordings ($999 value) - Recordings and slides from our $3000 mastermind event with Daniel Bustamante, Justin Moore, Katelyn Bourgoin, and more audience growth and monetization experts NMS Bonus Pack ($999 value) - Resources and templates to help you implement what you learned from the event, including… Database of top 50 Meta Ads for newsletter growth Sponsor database of 500+ top newsletter advertisers Database of top 25 highest converting newsletter sign-up funnels GrowLetter's marketing email swipe file (the best-performing emails we've used to sell our educational products and events)
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All bonuses are instantly available after pre-order. |
But the price goes up soon! |
Once the recordings go live, the pre-order price goes away. |
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Best,
Matt |
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P.S. At $399, this is the lowest price recordings will ever be again. Once they go live, the price goes up — and next year, it'll be significantly more. |
Especially after getting feedback like this from attendees… |
Here's what Swen Lorenz said (unprompted): |
"For anyone who is curious to learn more, I cannot recommend enough to spend $399 on buying access to the videos and decks of the conference. I am saying that without getting a cut from any sales. I simply think Matt has created THE best platform for helping content creator businesses grow. Honestly, these recordings should cost $2,990 or even $29,990 rather than $399." | | | | Swen Lorenz |
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See all 137+ testimonials that flooded in after the event. |
If you want access to Ryan's session (and everything you missed out on)… |
Pre-order recordings here » |
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