Beauty Benefits:
Loyallists receive a $75 Reward (that's 15,000 Power Points!) for every $250 you spend. Offer valid on items labeled Loyallists: $75 Reward for every $250 online; see sales associate for information regarding eligible items in store. Or, Loyallists receive a $50 Reward (that's 10,000 Power Points!) for every $250 you spend. Offer valid on items labeled Loyallists: $50 Reward for every $250 online; see sales associate for information regarding eligible items in store. All other items are excluded from the offer. Valid online and in U.S. stores only October 23-25, 2026. Online purchases must be made by 11:59pm ET on stated offer end dates to earn power points. Certain designer, brand and leased department exclusions apply. Your Total Points Balance must equal 5,000
points to receive a Reward. Rewards cannot be exchanged for cash, used to purchase Bloomingdale's Gift Cards, or used as payment on Bloomingdale's account balance(s). Points are not earned at restaurants in Bloomingdale's, on store services, sales tax, fees, select Bloomingdale's charitable program fees, on purchases shipped outside the U.S. or its territories, or when redeeming Bloomingdale's Gift Cards and Rewards. On January 1 of each year, 85% of all remaining points on your account will be forfeited. Loyallists who join the Program on or after October 1 will not be subject to this forfeiture on the immediately following January 1 (but you will be subject to this forfeiture in all subsequent years). Any Points Account Balance will be forfeited if no points are
added for any consecutive 12-month period. Qualifying purchase must take place at one register and be on one receipt. If multiple point offers are available based on your purchase, you will only receive points for the best offer. You are not eligible for the offer if you pay with a card that is eligible for a colleague discount offered by Bloomingdale's or its affiliates. Offer not valid in Bloomingdale's Outlets. See bloomingdales.com/loyallist/termsandconditions for complete program details.
To increase average order value by incentivizing larger purchases through complimentary gift bundles, reducing purchase hesitation while maintaining the brand's luxury positioning.
Why are bundled gifts more effective than discounts for luxury retail?
Gift bundles create psychological value perception without direct discounting that could dilute brand prestige. Affluent customers perceive added gifts as premium value rather than markdown-driven sales.
Is this template reusable for other product categories?
Yes. The free gift with purchase model works across luxury categories—fashion, fragrances, skincare—as long as curated gifts match the target customer's affluence level and aesthetic expectations.
What customer segments respond best to this approach?
Affluent beauty enthusiasts with existing brand familiarity who respond to value-add incentives over percentage discounts, particularly repeat customers seeking to maximize perceived luxury purchases.
