What campaign type is this?

A seasonal promotional email designed for dual objectives: retaining existing CLUB members with exclusive fall savings and acquiring new members through membership incentive bonuses.

Why combine free shipping with membership rewards?

Free delivery on $50+ orders drives immediate purchase value from existing customers, while bonus CLUB Points for new members create entry incentive for prospects—two complementary conversion mechanisms in one campaign.

What product categories does this target?

Seasonal outdoor categories including hunting, shooting, clothing, fishing, boating, and camping, aligned with fall retail season demand.

Can this email structure be adapted for other campaigns?

Yes, the dual-incentive structure (free-shipping threshold plus membership bonus) and retention-plus-acquisition strategy adapt to different seasons and retail categories, though specific offers and product focus should reflect the target brand and time period.

Cabela's Promotional Email Template — Don't Miss Out on Excl…

Preview


Hunting	Shooting	Clothing	Fishing	Boating	Camping

FREE DELIVERY | $50 MINIMUM ORDERS

Earn FREE GEAR with the Cabela's CLUB card. Apply Now! >

Shopping Resources:
Customer Service
Gear Guide
Gift Cards
My Account
1Source - News & Tips
Signature Restaurants

Get Connected
with Cabela's:

Text CABELAS to 247365

Message & data rates may apply.

Rules apply

Free Shipping on Orders $50+ (or Free Ship-to-Store No Minimum)
Some Exclusions Apply | Limited Time
Free delivery on $50 minimum qualifying merchandise purchase. Valid for U.S. deliverable addresses only, excludes P.O. boxes. Oversized and additional fees may apply. This offer has no cash value and is not transferable. Offer cannot be used on prior purchases. Not available to corporate outfitters. This offer can be used in combination with other promotions. Cabela's reserves the right to exclude certain products from this promotion. Limited time only.

¹ Terms Apply. Subject to credit approval. You will receive $25 in CLUB Points, redeemable with a purchase on your new card. Earn $25 in CLUB Points after making 5 purchases anywhere Mastercard is accepted within 30 days of account approval. Earn another $25 in CLUB Points after 5 more purchases in the same timeframe. After qualifying, points will be awarded within 60 days. Offer subject to change. The Bass Pro Shops and Cabela’s CLUB Cards are issued by Capital One, N.A.

² 0% Offer Details: Valid at Bass Pro Shops, Cabela’s, and Mack’s Prairie Wings U.S. retail locations, online at basspro.com, cabelas.com, and mackspw.com, by phone 1-800-BASS-PRO or 800-237-4444, and Bass Pro Shops and Cabela’s Boat Centers November 1-December 30, 2026. Offer available for new and existing cardholders on approved purchases of $500 or more in a single transaction made on the Bass Pro Shops or Cabela’s CLUB Mastercard issued by Capital One, N.A. pursuant to a license from Mastercard International Incorporated. Valid on purchase amounts up to your available credit limit. Most approved applicants will receive a credit limit ranging from $300 to $10,000. Offer not valid on restaurants, all CLUB Signature Events, or special orders purchases. Your account must be open and current to be eligible for this offer. For eligible purchases, receive 0% APR for 12 months from the purchase date. Thereafter for new accounts, the APR for Bass Pro Shops and Cabela’s Purchases described below will apply to any remaining balance. For existing accounts, your Bass Pro Shops and Cabela’s Purchases APR will apply upon expiration. Minimum payments required. For new consumer accounts - Bass Pro Shops and Cabela’s Purchase APR: 9.99%. Other Purchases and Transfer APR: 19.74%, 23.24% or 30.74% variable APR, based on your creditworthiness. Cash Advance APR: 30.74% variable. Variable APRs as of 10/15/2026. Cash Advance Fee: greater of 5.0% of advance amount or $5. Promo Balance Transfer Fee: 3.0% of amount transferred.

†You agree to receive periodic marketing text messages from CABELAS at the wireless telephone number provided. No opt-in required for purchase. Message & data rates may apply. Texts will be sent using automated dialing technology to the wireless number you use to subscribe. Text HELP to 247365 for help. Text STOP to 247365 to opt-out. Details

Descriptive, typographical or photographical errors are subject to correction.
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