Chloé Promotional Email Template — Chloé Festive 26 campaign

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Chloé unveils its new festive campaign by Creative Director Chemena Kamali, starring Friend of the House Claudia Schiffer.

Photographed by David Sims, the campaign captures a nocturnal spirit through a cinematic after-dark atmosphere, reflecting Claudia’s enduring personal allure.

“I wanted to explore a more nocturnal expression of the Chloé woman, with a cinematic aura that feels spontaneous, sensual and a little mysterious. Claudia brings this vision to life through her natural presence, distinctive character and enduring allure, adding a sense of intimacy to the campaign.”
Chemena Kamali, Creative Director of Chloé

The collection arrives November 4th in boutiques and online at chloe.com.

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Contact us through our customer care section. By postal mail at Chloé S.A.S., 5 avenue Percier, 75008 Paris, France. By phone at +44 20 7811 3950.

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Frequently asked questions

What type of email is this template?

A promotional campaign email for Chloé's Festive 26 holiday collection, designed to drive seasonal sales among high-value luxury shoppers during peak holiday periods.

What design features make this template effective?

Mobile-first responsive layout, custom typography, and sophisticated brand aesthetics. Strategic CTA placement reinforces premium positioning while ensuring functionality across all devices.

Who is this email optimized for?

High-value holiday shoppers interested in luxury fashion. The premium visual presentation and messaging align with Chloé's brand positioning and target affluent seasonal customers.

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