What type of email marketing is this?

A seasonal promotional email designed to drive impulse purchases during peak planting season, using aggressive low pricing and variety customization to encourage bulk orders.

Why are the £3 price point and 'mix & match' angle effective?

The low anchor price triggers impulse buying, while 150+ customizable varieties reduce purchase hesitation by letting buyers personalize orders without complex configuration.

How does the emoji subject line improve campaign performance?

The emoji (🌷) stands out in inboxes, boosts open rates, reinforces the seasonal offer, and creates urgency for time-limited promotions.

Can this template be reused for other seasonal products?

Yes—the structure (low anchor price + high variety + seasonal urgency + emoji) works for any seasonal, multi-option product targeting impulse buyers.

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HOME

FLOWERS

VEGETABLES

OFFERS

EMAIL EXCLUSIVE OFFER! Add some colour to your garden with a variety of customer favourite tulip varieties! We've selected the best and the brightest to choose from to fill your garden with colour! NOW ONLY £3 A PACK!

Featuring superb weather resistance, these easy-to-grow tulip bulbs will reward you with fabulous flowers year after year.

Mix & Match Bulb Packs NOW £3 per pack!

Hurry, offer ends midnight, 11th August 2026 or while stocks last. Normal delivery charges apply. Use order code TM_TN7282W

EMAIL EXCLUSIVE | Shop more special offers

DISCOVER MORE | Shop more departments

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Your offers cannot be used in conjunction with promotional vouchers or other promotional offers. Please note, savings and worth values are based on the equivalent of multiples of the cheapest pack size.

Regretfully we are unable to ship live plants to the following areas: HS, IV41-IV49, IV51, IV55-56, KW15-KW17, PA34, PA41-48, PA60-PA78, PA80, PH40-PH44, TR21-TR25, ZE1-ZE3. We are also unable to ship seeds or plants to EU countries and Northern Ireland.

We accept:

Thompson & Morgan, Poplar Lane,
Ipswich, Suffolk, IP8 3BU.
Company Registration Number: 358372.
VAT Registration Number: 637 8510 20 GB

Privacy Policy Terms of Business

Thompson & Morgan take your privacy very seriously. You can change your communications preferences with us at any time, by emailing us at ccare@thompson-morgan.com or calling our customer service team on 0333 400 0033. This email communication makes use of a "Clear Image" (gif) to track the results of the email campaign. If you wish to turn off this tracking for future emails, you can do so by turning off the images in the email itself. To find out exactly how we store and use the data you give us, please visit https://www.thompson-morgan.com/privacy

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