What makes the mix-and-match feature effective for increasing order value?

Removing color constraints appeals to multiple use cases simultaneously—gift-givers, event planners, and home gardeners—while suggesting larger quantities to achieve desired variety.

Why combine seasonal urgency with customization in the same email?

Scarcity pressure encourages quick decisions while customization freedom reduces purchase hesitation, addressing both impulse buyers and those needing flexibility.

Can this template work for non-seasonal bulk promotions?

Yes, for any bulk product where per-unit pricing and buyer customization are key selling points (seeds, craft supplies, gift sets), though seasonal framing should be adapted to product availability.

Who is the primary target for this email design?

Price-sensitive customers planning specific events or displays—corporate buyers, gift-givers, and gardeners who value both savings and the freedom to select colors.

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NEW LINES ADDED!

HOME

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OFFERS

EMAIL EXCLUSIVE OFFER! Add some colour to your garden with a variety of customer favourite tulip varieties! We've selected the best and the brightest to choose from to fill your garden with colour! NOW ONLY £3 A PACK!

With over 130 stunning varieties to choose from this selection of our favourite varieties of tulip bulbs are guaranteed to add a wonderful burst of colour to your garden. Featuring superb weather resistance, these easy-to-grow tulip bulbs will reward you with fabulous flowers year after year.

Mix & Match Bulb Packs NOW £3 per pack!

Hurry, offer ends midnight, 29th September 2026 or while stocks last. Normal delivery charges apply. Use order code TM_TN7422W

EMAIL EXCLUSIVE | Shop more special offers

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Your offers cannot be used in conjunction with promotional vouchers or other promotional offers. Please note, savings and worth values are based on the equivalent of multiples of the cheapest pack size.

Regretfully we are unable to ship live plants to the following areas: HS, IV41-IV49, IV51, IV55-56, KW15-KW17, PA34, PA41-48, PA60-PA78, PA80, PH40-PH44, TR21-TR25, ZE1-ZE3. We are also unable to ship seeds or plants to EU countries and Northern Ireland.

We accept:

Thompson & Morgan, Poplar Lane,
Ipswich, Suffolk, IP8 3BU.
Company Registration Number: 358372.
VAT Registration Number: 637 8510 20 GB

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Thompson & Morgan take your privacy very seriously. You can change your communications preferences with us at any time, by emailing us at ccare@thompson-morgan.com or calling our customer service team on 0333 400 0033. This email communication makes use of a "Clear Image" (gif) to track the results of the email campaign. If you wish to turn off this tracking for future emails, you can do so by turning off the images in the email itself. To find out exactly how we store and use the data you give us, please visit https://www.thompson-morgan.com/privacy

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