What type of promotional email is this?

A bundle-pricing promotional email using fixed-price offers (any 3 for £22) to reduce purchase friction and increase average order value.

How does the selection approach affect conversion?

By curating 30 rose varieties into a simplified bundle offer, the email reduces selection paralysis—a key barrier for both retail and gift-giving buyers.

Who is this email designed for?

Florists, online retailers (primary), and gift-givers seeking romantic occasion flowers, appealing to both B2B and consumer segments.

Can this bundle strategy apply to other product categories?

Yes, the 'any X for £Y' structure and selection-simplification method are reusable across categories where SKU variety creates buying barriers.

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30 to choose from!

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EXCLUSIVE EMAIL OFFER! Add roses to your gardening scheme for bursts of colour and fragrance throughout the season.

With a fantastic variety of colours, shapes and sizes, you're sure to find the perfect rose for your garden.

With 30 to choose from, order now for the best choice from our stunning range this season. Autumn is the perfect time to plant bare root roses. The cooler weather and naturally moist soil encourage roots to establish before winter, allowing plants to settle in well ahead of spring. Although growth remains hidden below ground, your rose will be building strength ready to produce vigorous new shoots and flowers when warmer temperatures return.

Mix & Match Roses ANY 3 FOR ~~£53.97~~ £22!

Hurry, offer ends midnight, 27th October 2026 or while stocks last. Normal delivery charges apply. Use order code TM_TN7547W

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Your offers cannot be used in conjunction with promotional vouchers or other promotional offers. Please note, savings and worth values are based on the equivalent of multiples of the cheapest pack size.

Regretfully we are unable to ship live plants to the following areas: HS, IV41-IV49, IV51, IV55-56, KW15-KW17, PA34, PA41-48, PA60-PA78, PA80, PH40-PH44, TR21-TR25, ZE1-ZE3. We are also unable to ship seeds or plants to EU countries and Northern Ireland.

We accept:

Thompson & Morgan, Poplar Lane,
Ipswich, Suffolk, IP8 3BU.
Company Registration Number: 358372.
VAT Registration Number: 637 8510 20 GB

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Thompson & Morgan take your privacy very seriously. You can change your communications preferences with us at any time, by emailing us at ccare@thompson-morgan.com or calling our customer service team on 0333 400 0033. This email communication makes use of a "Clear Image" (gif) to track the results of the email campaign. If you wish to turn off this tracking for future emails, you can do so by turning off the images in the email itself. To find out exactly how we store and use the data you give us, please visit https://www.thompson-morgan.com/privacy

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