What type of promotional email is this?

A product showcase email announcing new textile and pattern collections, designed to drive sales from design-conscious customers.

What design elements make this email effective?

Visual product gallery display, clear seasonal/collection organization, direct purchase buttons, and targeted messaging to design professionals and home décor enthusiasts.

When would you use this template?

For seasonal collection launches, new fabric arrivals, or pattern releases targeting interior designers, architects, and home décor shoppers.

Minerva Promotional Email Template — New fabrics and pattern…

Preview

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New Core Range fabrics

New season Core Range fabrics have just landed at Minerva! Take a look through our top picks and start planning your next make.

New Core Range Fabrics

Viscose Twill

Our new Viscose Twill combines the softness and breathability of viscose with a durable twill weave, making it easier to cut and sew.

A super fabric choice for dresses, skirts and blouses that require drape as well as swishy trousers and men's shirts.

Viscose Twill

Minerva Core Range Miami Charmeuse Silky Satin Fabric Toffee

Miami Satin

This light-medium charmeuse satin is smooth, silky and has a sheen finish that gives an elevated, luxurious look.

Just in time for party season, this fabric is a great choice for elegant evening wear, blouses, dresses and bias-cut skirts.

Miami Charmeuse Satin

Smooth Crepe

Our soft and drapey smooth crepe is a light and airy fabric with a slight textured surface.

Ideal for making elegant tops, blouses and dresses with details such as pleats, gathers and ties.

Get the Deal

Faux Silk

Want the look of silk without the price tag? Our Faux Silk is a light, easy-care fabric with a slub texture that imitates silk.

Ideal for luxurious evening wear, dresses, skirts, blouses, shirts, robes and scarves.

Faux Silk

New patterns from Named

Add some sleek Scandinavian style to your autumn wardrobe with new pattern from Named Clothing. 5 new paper patterns are available now at Minerva.

Named Patterns

Kajo is a stylish and cosy wrap sweater or dress with a relaxed fit and batwing sleeves.

Kajo Wrap Dress

Aalto is the perfect everyday sweatshirt with a relaxed fit and interesting seam details.

Aalto Sweatshirt

Hali is a unique wrap garment that features a midi-length trouser bottom that continues as a wrap skirt at the right front.

Hali Wrap Jumpsuit

Suvi is a beginner-friendly caftan dress pattern that can be made in a mini or maxi length and worn as a day dress or evening gown.

Suvi Caftan Dress

Pick up your 2026 Advent Calendar

Kylie and the Machine 2026 Advent Calendars are in stock now! There are two calendars to choose from this year; the 24 window Advent Calendar containing 65 labels (suitable for all ages!) and the 12 window Sweary Sewist Calendar, containing 30 cheeky labels.

Advent Calendars

2026 Advent Calendar (24 Windows)

Shop Now

2026 Sweary Sewist Advent Calendar (12 Windows)

Shop Now

Sew the Tessuti Isla Top

Want to sew a sleek, versatile wardrobe staple? Join Jo as she shows you how to make the Isla Top by Tessuti. Featuring a relaxed boat neckline, dropped shoulders, and a flattering curved hem, this classic knit top is quick to stitch up.

Watch Now