What type of email is this?

A tiered-pricing promotional email that showcases apparel collections across multiple subscription plans to appeal to customers with different budgets.

How does the visual hierarchy drive conversions?

Clear plan-based merchandising and visual separation between tiers makes comparing options effortless, encouraging customers to select and purchase.

Can this template be reused for other brands?

Yes, the tiered product showcase structure is adaptable to any apparel retailer offering multiple pricing tiers, though branding and content require customization.

What cross-sell strategy does this email use?

Plan-based bundling groups related products by price tier, allowing customers to upgrade to higher-value plans or add complementary items to increase order value.

Preview

JEANS

WOMEN

MEN

SALE

Shirt up. Put some new ones on rotation. Shop Men's Shirt

New Shirts. New Vibes.

Lucky Brand Supima Short Sleeve Henley - Men's Clothing Tops Tees Henley Shirt in Bright White

Lucky Brand Weekend Slub Henley - Men's Clothing Tops Tees Henley Shirt in Jet Black

Lucky Brand Washed Ottoman Henley Sweater - Men's Clothing Tops Tees Henley Shirt in Caviar

Lucky Brand Print Corduroy Long Sleeve Workshirt - Men's Clothing Outerwear Shirt Jackets in Blue Print

Lucky Brand Jacquard Humboldt Utility Shirt - Men's Clothing Outerwear Shirt Jackets in Blue Multi

Lucky Brand Indigo Weekend Slub Henley - Men's Clothing Tops Tees Henley Shirt

GOOD THINGS COME BY TEXT

COME VISIT US IRL

Seattle Premium Outlets

10600 Quil Ceda Blvd Suite 626

Tulalip, WA 98271

FREE SHIPPING WHEN YOU SPEND OVER $85

FREE IN-STORE RETURNS

GIFT CARDS IN
EVERY AMOUNT

SHOP NOW,
PAY LATER

LET'S GET SOCIAL

Limited Time LUCKY INSIDER EVENT!

Up to 50% Off Select Styles. Offer is valid from 12:01 AM PT, 9/22/2026 until 12:00 PM PT, 10/7/2026 in the US only. Offer is only valid at Luckybrand.com and Lucky Brand Retail stores. Offer is not valid at Lucky Brand Outlet stores. Discount is automatically applied at checkout. Offer excludes items marked as Discounts Do Not Apply on Luckybrand.com, and products marked as Excluded From Promotions in-store. Cannot be combined with other discounts, promotions, nor employee discounts. This offer does not apply to previous purchases, applicable taxes, nor shipping and handling. Returns of any portion of the purchase will require equal forfeiture of offer or amount equal to offer. Not redeemable for cash or cash equivalent. Offer is not transferable. Lucky Brand reserves the right to extend, modify, eliminate, or reduce this promotion at any time

By signing up via text, you agree to receive recurring automated marketing text messages (e.g. AI content, cart reminders) from Lucky Brand at the number you provide. Consent not a condition of purchase. We may share info with service providers per our Privacy Policy. Reply HELP for help & STOP to cancel. Msg frequency varies. Msg & data rates may apply. By signing up via text, you also agree to Lucky Brand's Terms & Privacy Policy.