What type of email is this?

A promotional email designed to drive customer engagement with seasonal product collections, limited-time offers, and professional brand styling.

Why is mobile responsiveness important in this template?

Mobile-first design ensures optimal viewing across devices; most email opens occur on mobile, making responsive layout critical for conversion.

What conversion techniques does this email use?

Conversion-optimized CTAs, compelling product storytelling, seasonal messaging, and limited-time promotion urgency combine to encourage purchases.

Can this template be adapted for other campaigns?

Yes, the responsive structure supports customization of seasonal messaging, product images, and promotional offers for different collections.

maurices Promotional Email Template — ⭐ Summer short report ⭐

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5-star shorts now $25 + $12 graphic tees ➡️

Hi there!
Shop and earn mRewards. Join now

free shipping‡

when you pick up in stores or on orders of $50 or more.

Weekend steal. New outfit alert! All m jeans by maurices™ shorts $25* + Shop online or show in store. All graphic tees starting at $12*. Model wearing maurices clothing.

*Valid on reg. price styles online. Or show in stores to receive discount.

Reviewed by you. Denim shorts all on sale. Nothing but 5 stars for your favorite styles.

“Super cute! Comfy stretch & true to size. Model wearing maurices clothing.

“Adorable fit and love the wash. Model wearing maurices clothing.

“So comfy and versatile! I’ll wear them all summer. Model wearing maurices clothing.

“I love the length and the rise. Model wearing maurices clothing.

Summer of celebration. Let’s commemorate 250 in style. Shop Americana.

15% off* your first purchase

when you open & use a maurices credit card today

apply now

Want to get your items today?

Find your nearest store

*Here are the details:

$25 m jeans by maurices™ shorts
Reg. price styles now only $25. Valid in any maurices store or redeem at maurices.com until 11:59 PM CT on June 28, 2026. Discount will apply automatically in shopping bag. No coupon needed in stores.

Graphic tees starting at $12
Reg. price styles now starting at $12. Valid at maurices.com until 11:59 PM CT on June 27, 2026. Discount will apply automatically in shopping bag. Show in store to redeem.

30% off 24/7 tees & tanks, dresses & crops
30% off reg. price styles valid at maurices.com until 11:59 PM CT on June 28, 2026. Discount will apply automatically in shopping bag. Show in store to redeem.

Buy one, get one 50% off 24/7 tees & tanks, dresses & crops
Buy one, get one 50% off reg. price styles valid in any maurices store now through June 28, 2026. 50% off offer is applied to less expensive item. No coupon needed in stores.

Additional details:

Excluding taxes, shipping and handling, if applicable. Exclusions may apply. Offer not valid on discounted items, charity items, previous purchases, existing special orders, or the purchase of gift cards or e-gift cards, unless otherwise stated. Any returns issued for products purchased will be refunded at discounted price. Offer may be used with maurices Credit Card discount and mRewards but cannot be combined with any other promotional offers or discounts. Discounts and rewards points given at the time of purchase will be deducted from returned merchandise. For full rewards terms and conditions, go to maurices.com/rewards. Not redeemable for cash or cash equivalents. Limit one use per transaction.

Available points and rewards subject to change based on account activity.

‡Standard shipping only. No minimum purchase required for Ship to Store orders. Free Ship to Home valid on a $50 total spend after all available discounts and before taxes are applied. Not valid on previous purchases. Discount will be applied in shopping bag and at checkout.

*Application and approval must occur same day to receive the offer. Discount may be limited by temporary credit limit. Combinable with other promotion, clearance and coupons unless otherwise stated. Cannot be combined with Extra 10% everyday discount. Valid one time only. The entire transaction amount after discount must be placed on your maurices Credit Card. Not valid on gift cards, previous purchases, tax or shipping.

Credit card offers are subject to credit approval.
maurices Credit Card Accounts are issued by Comenity Bank.

This email was sent to (archive@templ8.email) to give maurices' customers information on our latest products, promotions and specials, with other important maurices-related news. If you do not wish to receive this information, unsubscribe using the link below.

maurices 425 West Superior Street Duluth, MN 55802 | maurices.com

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