Friends & Family: Online & in stores. Discount applies to select regular-price merchandise total in USD; sale and reduced-price merchandise do not qualify. Qualifying items are designated on the site. Does not apply to beauty or fragrance, previous purchases, or gift registry items. Not valid with any other discount offer, purchases of the Neiman Marcus Gift Card, or catalog orders. Other exclusions may apply. Exemplar Luxury Group employees are not eligible for offer. Ends 9/30/26 at 10:00 PM CT.
Double Point Event: Offer valid in stores and online. Event ends 9/30/26 at 10:00PM CT. To earn Double InCircle points on any qualifying purchase, shop using your Neiman Marcus or Bergdorf Goodman Credit Card at Neiman Marcus stores or NeimanMarcus.com. Qualifying items will be designated on the site. During this event, President's Circle and Chairman's Circle members earn 10 points per dollar on any qualifying purchase. Points are automatically earned only on Neiman Marcus or Bergdorf Goodman Credit Card purchases after applicable discounts or gift card values have been applied. For International orders, once you have selected your items, call
010.972.556.6011
to speak with one of our international sales associates to complete your order. Points cannot be earned on sales tax, shipping, alterations, gift packaging, fur services, monogramming, beauty salons, valet parking, and store services such as the upkeep of shoes, handbags, optical, and jewelry. Bonus points cannot be earned on purchases of Neiman Marcus or Bergdorf Goodman Gift Cards. Any offer that awards bonus points cannot be combined with other InCircle point offers. Offer excludes purchases at Bergdorf Goodman. This offer cannot be applied to previous purchases. Returns will result in bonus point adjustments. Exemplar Luxury Group employees are not eligible for this offer. Other exclusions may apply. See your sales associate or visit
NeimanMarcus.com/My/Loyalty for additional details. Ends 9/30/26 at 10:00 PM CT.
What is a stacked discount strategy and why does it work?
This email uses tiered incentives (25% off sitewide plus 20% on select jewelry) to create perceived value depth. Stacking discounts appeals to deal-seeking customers while encouraging higher order values when customers bundle multiple categories.
Why is mobile optimization critical for promotional emails?
Mobile-responsive design ensures customers can easily view promotions, navigate offers, and complete purchases on smartphones—essential since most email opens now occur on mobile devices, especially for luxury retail shopping.
How does CRM personalization increase conversion in this campaign?
Personalization variables segment customers by purchase history and behavioral patterns, allowing targeted discount messaging and product recommendations—increasing relevance and conversion rates compared to generic promotions.
Can this template be reused for other promotional campaigns?
Yes. The structure works for any tiered-discount promotion by swapping discount percentages, product categories, and personalization logic while keeping the mobile layout and conversion-focused CTA design.
Neiman Marcus Promotional Email Template — Have you shopped… | Templ8
