Rent the Runway Promotional Email Template — ’Til return dat…

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Plans starting at $78 with code: FALLMODE

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Rent the Runway | 10 Jay St, Brooklyn, NY 11201

Code reduces the price of ONE (1) RTR Membership for the first month of your Membership only, as follows: (A) to $77.40 (+tax&shipping) for 5-item full subscription closet (1st mo. only), (B) to $98.40 (+tax&shipping) for 10 items (1st mo. only), (C) to $134.40 (+tax&shipping) for 15 items (1st mo. only), (D) to $165.00 (+tax&shipping) for 20 items (1st mo. only) for qualifying new and rejoining subscribers only. At the end of the promotional month, your RTR Membership will renew automatically each month at the then applicable membership price listed on Your Membership page (additional taxes and fees may apply). RTR Memberships can be paused or canceled at any time by visiting Manage Plans in Your Membership page. Cannot be applied to purchase orders, one time rentals, or PRO. Cannot be combined with other offers unless otherwise noted and has no cash value. Enter code at checkout, additional terms apply. Codes that are auctioned, bartered, sold, obtained through unauthorized or illegitimate channels or not redeemed by the intended recipient may be void. Qualifying subscribers selected by RTR in its sole discretion. Offer may be modified or cancelled at any time. Code must be redeemed by 10/1/26 at 3AM EDT.

Frequently asked questions

What type of email is this?

A seasonal promotional campaign designed to drive bookings for a specific event season (fall weddings) using time-limited discounts and scarcity-driven urgency.

Why combine a discount code with scarcity messaging?

Pairing a concrete incentive (FALLMODE code, $78/month starting price) with limited availability urgency motivates immediate action—customers booking early secure their preferred dates before inventory constraints limit options.

Who is this template designed for?

Formal wear rental services with seasonal demand peaks that want to drive pre-event bookings through time-sensitive offers targeting specific occasions.

Why target brides, grooms, and wedding guests in one campaign?

A single fall wedding requires rentals from multiple participants, so one email can generate multiple orders from the same event, increasing customer acquisition cost efficiency.

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