What promotional tactics does this email combine?

The email layers deadline urgency (EXTRA 24 HOURS) with a tiered offer (double quantity for 1p extra), creating dual pressure that drives both conversion and increases basket size.

Why is a 1p premium effective for doubling quantity?

The minimal price increment feels negligible to customers while the perceived value of double quantity feels substantial, making it an effective perceived-value upsell tactic.

What makes this template reusable for other products?

The deadline-plus-tiered-pricing structure works for any seasonal or time-sensitive retail product where urgency and value-stacking offers drive customer purchase decisions.

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Plus, 2 more offers!

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EMAIL EXCLUSIVE OFFER - This cheery selection of Narcissus is bound to put a big smile on your face this spring.

This exciting collection of miniature daffodils brings together four well known varieties, for a range of colours and flower forms that will brighten up borders, rockeries and patio containers.

Collection comprises:
Narcissus 'Martinette' - Showy sprays of fragrant, delicate yellow flowers with little orange trumpets.
Narcissus 'Niveth' - A beautiful white variety with broad petals which sit behind a flared trumpet - pleasantly scented.
Narcissus 'Golden Dawn' - A cup-shaped daffodil, which produces up to three flowers on each stem.
Narcissus 'Tête-a-Tête' - A much loved variety with a delightful fragrance.

60 bulbs ~~£16.99~~ NOW £11.99

120 bulbs ~~£33.98~~ NOW £12 - DOUBLE UP FOR 1p!

Hurry, offer ends midnight, 17th August 2026 or while stocks last. Normal delivery charges apply. Use order code TM_TN7289W

EMAIL EXCLUSIVE | Shop more special offers

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Your offers cannot be used in conjunction with promotional vouchers or other promotional offers. Please note, savings and worth values are based on the equivalent of multiples of the cheapest pack size.

Regretfully we are unable to ship live plants to the following areas: HS, IV41-IV49, IV51, IV55-56, KW15-KW17, PA34, PA41-48, PA60-PA78, PA80, PH40-PH44, TR21-TR25, ZE1-ZE3. We are also unable to ship seeds or plants to EU countries and Northern Ireland.

We accept:

Thompson & Morgan, Poplar Lane,
Ipswich, Suffolk, IP8 3BU.
Company Registration Number: 358372.
VAT Registration Number: 637 8510 20 GB

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