What promotional mechanic drives this email?

Tiered gift-with-purchase rewards create spend escalation—$150 threshold captures standard purchases while $250+ tier encourages premium buyers to increase order value.

Who is the target audience?

Existing email subscribers with demonstrated beauty shopping interest; the escalating tier structure encourages repeat and higher-value purchases rather than new customer acquisition.

How does the multi-tier structure maximize revenue?

Multiple spending thresholds segment customers by spending capacity—each tier is designed to push customers to the next level ($150 to $250+), increasing average order value and customer lifetime value.

Can this template work for other product categories?

Yes—tiered gift incentives are reusable; adjust gift selection and spend thresholds to match category economics, margin profiles, and typical customer purchase patterns.

Neiman Marcus Promotional Email Template — The Beauty Event:…

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WOMEN

MEN

SHOES

SALE

Maison Francis Kurkdjian

Free Beauty Gifts: In-store offer ends 9/20/26 or while supplies last. One tote bag with a selection of samples per customer; samples vary. See sales associate for details. ONLINE: Gift will be automatically added at checkout if available; one gift per order, per customer, while supplies last. Qualifying items will be designated on the site. The value of your beauty or fragrance order must total $150 before shipping and tax. Gift based on quantity and availability and is not guaranteed. If gift is unavailable, there will be no replacement or cash value given. Does not apply to previous purchases or gift registry items. Other exclusions may apply. International orders do not qualify. Ends 9/20/26 at 10:00 PM CT.

Offer valid in stores and online 9/10/26 to 9/20/26. To earn triple InCircle points on any qualifying beauty and fragrance purchase, shop using your Neiman Marcus or Bergdorf Goodman Credit Card at Neiman Marcus stores or NeimanMarcus.com. Qualifying items will be designated on the site. During this event, President's Circle and Chairman's Circle members earn 15 points per dollar on any qualifying purchase. Points are automatically earned only on Neiman Marcus or Bergdorf Goodman Credit Card purchases after applicable discounts or gift card values have been applied. For International orders, once you have selected your items, call 010.972.556.6011 to speak with one of our international sales associates to complete your order. Points cannot be earned on sales tax, shipping, alterations, gift packaging, fur services, monogramming, beauty salons, valet parking, and store services such as the upkeep of shoes, handbags, optical, and jewelry. Bonus points cannot be earned on purchases of Neiman Marcus or Bergdorf Goodman Gift Cards. Any offer that awards bonus points cannot be combined with other InCircle point offers. Offer excludes purchases at Bergdorf Goodman. This offer cannot be applied to previous purchases. Returns will result in bonus point adjustments. Exemplar Luxury Group employees are not eligible for this offer. Other exclusions may apply. See your sales associate or visit NeimanMarcus.com/My/Loyalty for additional details. Ends 9/20/26 at 10:00 PM CT.

To ensure you receive our emails in your inbox, add neimanmarcus@e.neimanmarcus.com to your address book.

Attention: Neiman Marcus Direct Marketing 225 Liberty Street New York, NY, 10281, US

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